Four Easy Steps to Better Content
TimelyText Case Study:
Blue Cross NC Marketing/Comms
Challenge
Home » Success Stories »BCBSNC’s marketing and communications teams required writers who could adapt to different departmental styles, translate complex insurance concepts into everyday language, and deliver under tight deadlines. Previous agencies often supplied writers who could “fill the slot” but were not the right fit.
Creative Director Brigette Sullivan needed copywriters who could quickly contribute without extensive training or long interview cycles.
Solution
Sullivan turned to TimelyText and was matched with writers who understood both marketing standards and highly technical insurance content.
TimelyText took a consultative approach, ensuring writers aligned with tone, style, and audience needs. The firm also maintained active involvement after placement, regularly checking in to ensure successful engagements.
Later, when Creative Operations Manager Anna Rosati needed two contract writers quickly for a large, deadline-driven project, TimelyText delivered talent that met the need perfectly.
Results
- Marketing teams gained writers who could translate “insurance speak” into clear, accessible language.
- Tight deadlines were met without sacrificing quality.
- TimelyText writers contributed to a team that won Best of Blue marketing awards five years in a row from the national Blue Cross and Blue Shield Association.
“TimelyText understood what I was talking about and brought us the right kind of writers,” says Sullivan.
“It was my first experience managing a team and Ronnie was like a mentor to me,” says Rosati. “TimelyText starts each engagement with a consultative approach. They want us to be successful and for the writers they place with us to be successful.”
When you have a big project coming up, you don’t have a lot of time to train someone or interview a lot of people — you need a partner who understands what you are looking for. It really made me feel relieved, and confident that I could get the work done.
— Brigette Sullivan
Creative Director
Initial Consult
30 minutes
We learn about your goals, timeline, and team dynamics so we can recommend the right approach and determine which consultants fit, both professionally and personally.
Team Matching
2-3 Days
We present you with vetted consultants who fit your industry, tools, and project needs. Quick virtual interviews allow you to choose who best clicks with your team.
Project Kickoff
30-90 minutes
We finalize scope, onboard quickly, and establish a clear communication cadence according to your preferences. If necessary, we provide a formal SOW.
Project Delivery
2 weeks - 2 years
Whether we're supporting you for weeks or months, you'll receive the same level of customer care — Weekly Client Reports and regular communication to ensure project success.
Ready to discuss how TimelyText can help?