TimelyText Case Study: Blue Cross NC Medicare Training
Challenge
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The rules for Medicare Advantage Part D change frequently, requiring BCBSNC to continually redesign training for external agents to ensure regulatory compliance. The training covers complex material and must meet strict regulatory requirements while remaining effective and efficient.
Brian McGrath, Director of Enterprise Learning and Development, needed instructional designers and facilitators who could do more than operate tools or claim generic insurance experience.
The work demanded strong analytic skills, excellent writing, and the ability to engage effectively with business users.
Solution
With support from TimelyText, BCBSNC secured instructional designers and facilitators with the precise mix of technical expertise, writing ability, and soft skills required for regulated training environments.
McGrath worked directly with TimelyText to explain not just the hard skills required, but the softer capabilities critical to success. Over five years, he hired seven people through TimelyText—three of whom transitioned into permanent roles.
Results
With TimelyText-supplied staff, BCBSNC:
Reduced the cost of producing Medicare Advantage Part D training by one-third
Cut classroom hours by 25 percent
Maintained training effectiveness despite reduced time and cost
McGrath credits the results in part to the writing quality of TimelyText contractors, noting that concise, clear communication improved both efficiency and learning outcomes.
“I’ve hired seven people through TimelyText over the past five years. Three have transitioned to permanent positions,” says McGrath. “Ronnie Duncan and Adrian West know our business and the success of the people placed shows that.”
One thing about TimelyText staff — they are all excellent writers. It’s a forgotten skill. The TimelyText contractors get across concisely what needs to be learned and they are all good at working with business users to get at the root cause of what they need their employees to be trained in and understand.
— Brian McGrath
Four Easy Steps to Better Content
Initial Consult
30 minutes
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Team Matching
2-3 Days
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Project Kickoff
30-90 minutes
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Project Delivery
2 weeks - 2 years
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