From Ann Wylie’s recent IABC seminar, “Catch Your Reader & Write for the Web”
By Christina Motley @christinamotley
Participating in the community, connecting communicators, and encouraging career development are core values for TimelyText. As such, we were proud to be the Gold Sponsor of the Triangle Chapter of the International Association of Business Communicators (@IABC_NC) first all-day writing workshop with Ann Wylie, a popular speaker and recipient of several IABC Gold Quill awards.
Ann shared a ton of great information, and we want to continue to pass it on to you, our valuable readers, clients, and contractors.
Here are 10 sure-fire ways to reach more readers, paraphrased in some cases, but from Ann (@AnnWylie):
- Think like a reader – Start with the word you.
- Go beyond the inverted pyramid – Show in the lead. Tell in the graph. Most writers do the reverse.
- Cut through the clutter – Keep sentences to 14 words (or fewer) on average.
- Rev up readership - Readers should be able to get the gist of your message through the display copy without reading the paragraphs.
- Master the art of the storyteller. Questions help people remember. Verbs tell the story.
- Get the word out with microcontent – Break up text and make it easy for the reader to skim and still absorb the message.
- Write snappy sound bites – For quotes, one sentence is great. Two are OK. Three are too many.
- Make it meaningful with metaphors – What is it like?
- Tweak your Tweets - Share information 70% of the time, engage with others 20%, and talk about yourself 10%.
10. Write a better release – The journalist’s rule of 5 is old school. The who, what, where, when, why (and how) don’t all have to be in the lead.
For more, visit:
Key Take Aways – Improve Your Writing in 30 Seconds
Free Writing Tips – More from Ann Wylie
About the Author:
Christina Motley is a strategic, integrated marketer, compelling content developer and published author. Her experience with agencies, small business and Fortune 500 companies allows her to bring a fresh perspective to the table for her clients and employers. She has won 200+ awards for her writing, marketing strategies and results-driven campaigns. Connect with her via her website, LinkedIn and Twitter @christinamotley.